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Co-Pilot: Rideshare App for Foreign Drivers

 

Co-Pilot

Rideshare app concept that eases anxiety felt by foreign drivers by connecting them with local passengers along a mutual route.

overview

Timeline: 2 Weeks
My Role: Research, Interaction Design

DESIGN CHALLENGE

How might we use dynamic self-tracking data to improve the driving experience for foreign drivers?

team members

Chelsea Braun
Madison Zeller
Bert Zhang

research and empathy building

audience

We wanted to design a solution to assist foreign drivers, which we defined as people who learned to drive in a country other than the U.S., possessed a driver's license for a non-commercial vehicle, and drove within one year of arriving in the U.S.

what we know today

  1. Technology can turn personal information into data (e.g., wearable sensors can track stress in the human body, GPS can track location).
  2. Driving while stressed or nervous can negatively impact driving.
  3. Foreign drivers are at an increased risk for accidents.

interviews

We talked to seven foreign drivers, and all of them expressed some form of anxiety when initially driving in the U.S.


ideation

concept generation

We came up with over 30 concepts, recording each idea with a sketch and short description. We grouped them by theme and created a shortlist.

 
 

evaluation

We mapped our concepts onto 2x2 matrices to identify trends and areas that were lacking or could be expanded upon.

Personalized <---> Standardized
Automated <---> Manual

Most of our concepts fell within the personalized/automated quadrant. With our specific audience in mind (foreign drivers), we decided to prioritize the “personalized” aspect of the service.

Luxury <---> Practical
High Cost <---> Low Cost

We were drawn towards concepts that were high-cost, but were cognizant of the greater accessibility and feasibility of low- cost options.

One-Time Measurement <---> Continuous Monitoring
High Potential for Distraction <--> Low Potential for Distraction

This matrix helped us pay attention to what is being measured and led us to think about shifting the quantified self data acquisition to local drivers, rather than focusing on tracking aspects of foreign drivers.

reframing the problem

Referencing our research, empathy exercises, and insights from the 2x2 matrices, we concluded that personal companionship plays a big role in reducing anxiety in foreign drivers. One of our concepts was an in-car voice assistant that could sense physiological stress and initiate calming dialogue. 

To better align with our population’s needs, we modified this concept to emphasize real human interaction. Instead of tracking the stress of foreign drivers, we decided to track the driving routes of locals in the community. Based on this information, we chose to pair foreign drivers with local passengers along a mutual route.


final concept

storyboard

Illustrations: Bert Zhang

Foreign driver isn’t comfortable driving in new place

Foreign driver isn’t comfortable driving in new place

They create profile about themselves and what kind of person they’d like to have accompany them on their trips

They create profile about themselves and what kind of person they’d like to have accompany them on their trips

When planning a trip, Co-Pilot matches them with locals travelling the same route, prioritizing locals matching the foreign driver’s preferences

When planning a trip, Co-Pilot matches them with locals travelling the same route, prioritizing locals matching the foreign driver’s preferences

After agreeing to ride with one another, the local joins the foreigner as a passenger on the route

After agreeing to ride with one another, the local joins the foreigner as a passenger on the route

After the drive, the driver and passenger separately give feedback and review each other

After the drive, the driver and passenger separately give feedback and review each other

interaction flow


takeaways

what i would do differently...

  • Create more visuals during each stage of the process to succinctly communicate the concept.
  • User first, technology second: the crux of our final concept was companionship, but initially we were bogged down in the digital aspects of quantified self. In the beginning, I think we pigeon-holed ourselves into trying to come up with a technological solution instead of prioritizing the users' needs.

NExt steps...

  • Prototype the app experience.
  • User testing to evaluate the user flow and gather feedback on desirability/usability.
  • Competitive analysis of other ride-share apps.